Mercedes AMG Petronas F1 support by SXS for Westfield Experiential Activity
The Mercedes AMG PETRONAS F1 team were to showcase one of their cars in the Westfield Shepherd Bush Shopping Centre in the lead up to the 2012 Formula 1 Santander British Grand Prix at Silverstone.
The project involved taking a prime position at Westfield Shepherd Bush where the SXS team built a custom stage and overhead rigging structure to hold various lighting and Audio/Visual elements."Putting cars on stages is nothing new for our team it is all about planning and having the tools for the jobsâ€ Â says Account Handler Justin Litten. Â â€œAs this project was in a retail space, attention to detail was critical to the event. Unlike some other types of event, this one was held live in broad daylight and viewable from all sides as well as overhead. This meant every detail had to be perfect, which our team are very good at."
In the same week SXS also helped Russian Helicopters put their Caterham F1 car on a custom outdoor stage at Farnborough Airshow. SXS welcomes any future projects that require production for the retail environment, or projects that involve the movement of cars.