Apple Solution Expert Presentation
Background
Apple is one of the most famous, attractive and sophisticated technology brands in the world. SXS have had a long-standing relationship with Apple’s UK marketing department and have done various localised product launches and PR events for both Apple and resellers. As such, when creative concepts were needed for the new “garage band” software, SXS were called in.
The Brief
The event was to showcase the new “Garage Band” software that comes with all Apple Computers as standard. The software bridges the gap between technical potential and usability of studio music production software. So as to market the software to the large corss-section of users, the event was to take place in shopping centres. The set and equipment had to look attractive and match the Apple branding. In addition, all technical equipment used had to be of the highest standard.
The Production
There were various elements to the production of the launch. Firstly the set. SXS Production Manager Johnny Palmer designed a set concept that was clean and simple – completely white. This consisted of a white flat set, white stage, white valancingmand white presentation table. In addition, seating was to be provided to allow the audience to staty a while. For this steeldeck units were dressed completely in white and placed in front of the presentation area. In terms of technical production; sound quality is critical. As such a pair of Thunder Ridge 218 top cabs were used for mid-top projection and double-12” reflex bass bins for bottom end. This system offered massive head-room, bass response down to 30Hz and an overall very pleasant listening experience. Video was also provided in the form of two Panasonic plasma screens.
The Outcome
The two-day presentation was a massive success in both increasing awareness of the product but also in sales for the reseller. SXS looks forward to the opportunity to help Apple create more impressive events in the future.
Production & Account Manager: Johnny Palmer