Apple Solution Expert
With the launch of their new music production software Apple ran a series of roadshows to demonstrate the new features to the public.
The sound system had to be both powerful and accurately engineered to attract and keep the attention of passers-by. The set and furniture had to work within the clean and stylish Apple brand to be instantly recognisable.
While the construction of these sets was simple, it is was vital that they were setup swiftly due to the tight time constraints in the shopping centre venues. Another key consideration for working in shopping centres is how the structure is viewable from all sides and overhead. So as to overcome unsightly viewing angles all faces of the structure were dressed and a ceiling added to the stand.