BMW Mini Launch
This event celebrated both the launch of the new model Mini but also the anniversary of the original Mini.
Mini logos were set to pan the interior of the dealership using gobo projections. The meeting of old and new was highlighted by a giant Scalectrics (complete with mini-Minis) set up next to a giant plasma wall with a Nintendo Wii racing game. The plasma wall was also used to display media of both the original Mini and the new Model. Lighting and sound was crucial in setting the right atmosphere for the event.